Displaying 73 - 108 of 270 results
The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...
Posted by: Creativepool
Events always have been and always will be an incredibly important part of the creative industries and Events Designers are the ones working behind the scenes to bring events to life. If you’ve ever found yourself at an event where you were...
Posted by: Creativepool
A design manager is employed to lead numerous design-related tasks. These may include web design, product development, advertising or general creative roles. These individuals can be employed in construction, in graphic design firms, in the...
Posted by: Creativepool
A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...
Posted by: Creativepool
There is an ubiquitous misconception in the business world which I like to call The Myth of Endless Growth. It is by no means a fully fledged philosophical theory or something I should ever take the credit for, but it is real about any business; the...
Posted by: Antonino Lupo
Ever since Podge Events Founder Phil Jones entered the community, we knew he would become a very special member of Creativepool. Phil is the man behind the infamous Podge Lunch launched in the 90s, created by request of the key players in the design...
Posted by: Creativepool Editorial
We’ve seen brands rise and fall during the last decade, but never as fast as in 2020. A correct approach to brand purpose could make or break a brand in the last year-and-something, and those regarding brand purpose as a shiny checkbox for...
Posted by: Antonino Lupo
About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...
Posted by: Antonino Lupo
The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...
Posted by: Creativepool
Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...
Posted by: Creativepool Editorial
The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...
Posted by: Creativepool
A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...
Posted by: Creativepool
The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...
Posted by: Creativepool
Talented graphic designer Ralph Solly was one of the many redundancies caused by Covid-19 and its global impact on the creative industry. Like many graphic designers, Ralph did not give up on his passion, and instead decided to start his own...
Posted by: Creativepool Editorial
It's been an interesting 12 months for the creative jobseekers out there. To some, career prospects have become quite grim. Others have just started to get back on their feet. In this climate, there are some unsung heroes who work behind the scenes -...
Posted by: Creativepool Editorial
Martha Markovsky isn't one to stay put. Though she only claims to be a Senior Art Director on her Creativepool profile, the truth is that Martha is so much more and has so many interests ranging across a number of sectors in the creative...
Posted by: Creativepool Editorial
Amidst all the heavily unexpected things that happened when 2020 hit, a sudden push for smart and remote working was certainly one of the most prominent. Overnight, hordes of workers were forced to move from the office to the comfort of their own...
Posted by: Antonino Lupo
So the industry isn’t diverse enough. Big surprise, huh? You’ve heard it a lot in the past year, that we’re still “a long way ahead” of where we should be in terms of inclusion for underrepresented talent. Diversity in...
Posted by: Antonino Lupo
The new year is upon us, January is almost over, and chances are you’ve been spending the past few weeks thinking about the next steps in your career. Or perhaps you would like to know how to make your business the best out there for employee...
Posted by: Antonino Lupo
2021 has just begun and we can already see that it’s not going to be as shimmering as most of us were hoping. Amidst new lockdowns and old restrictions, there is but one thing we know for sure: after 2020, employee experience will be changed...
Posted by: Antonino Lupo
Some things in life, you just know. You know if you want to be a chef or an astronaut. You know if you want to be creative or do anything else. It may sound cheesy, but once creative, always creative is quite a good mantra - if you start creating for...
Posted by: Creativepool Editorial
There’s this golden rule in journalism saying that any question-based headline can inevitably be answered with a ‘No,’ and thus instantly become uninteresting. I’m going to save you from all the mental stress: no, maybe we...
Posted by: Antonino Lupo
How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...
Posted by: Antonino Lupo
The year we’ve just been through will certainly make history. We’ve seen society move from globalised, frenetic and somewhat overcrowded streets to the unforgiving solitude of our own houses pretty much overnight. And the ways we coped...
Posted by: Antonino Lupo
It’s ironic how closed the creative industry is historically renowned to be. It applies to several sectors, from advertising to publishing. Entry level roles are the most coveted for and, for this reason, quite often the most difficult to...
Posted by: Antonino Lupo
It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...
Posted by: Creativepool Editorial
Sometimes we creatives get so caught up in the finest details that we forget about the deeper meaning of our works and creations. We forget about the story. We forget about the message. Freelance graphic designer Simone Warnecke has several works...
Posted by: Creativepool Editorial
You keep looking at the clock waiting for your day to end. The thought of Monday mornings just won’t let you enjoy your weekends. You can’t wait for the next day off - even if you just spent an entire week on leave. We’ve all been...
Posted by: Antonino Lupo
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
It's impossible to not have at least some notions about diversity and inclusion, in the industry of today. Though we are a long way behind where we should be, the industry is moving active steps forward to help inclusion and this can be applied to...
Posted by: Creativepool Editorial
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Many designers like to think of a specialty - in fact, that's how things should be. However, way too many employers overestimate the simply human capabilities of a single designer. In other words, it is not uncommon for an employer to hire a...
Posted by: Creativepool Editorial
The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....
Posted by: Creativepool
If there is one MP that has arguably benefitted from the COVID-19 pandemic (at least as far as political capital is concerned), it’s Rishi Sunak. This is a man who, at the start of the year, was only really known to those of us that watch...
Posted by: Benjamin Hiorns
Podge is a funny word that could feasibly mean anything to anyone. But if you were born in Manchester, it brings to mind that most British of physical features - the beer belly. Mancunians have always referred to putting on weight as putting on...
Posted by: Creativepool Editorial
We are physically distant, but emotionally closer. It's no secret that the lockdown and the COVID crisis have had a huge impact on agency work. Some agencies have struggled more than others, but we know that the lockdown was quite a heavy and...
Posted by: Creativepool Editorial