Displaying 145 - 180 of 712 results
Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....
Posted by: Alina Tytarenko
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...
Posted by: Creativepool Editorial
For all intents and purposes, your PR agency is your public face to the working world, at least in a B2B sense. It’s the middle ground between you and the wider world and it exists to contextualise and communicate your successes and your...
Posted by: Creativepool Editorial
Creativity is a wonderful and very personal thing, but it can also cultivate chaos if it’s not properly guided by the right pair of hands. Those hands often belong to the art director. This is the part of the team that guides the creatives and...
Posted by: Creativepool Editorial
“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...
Posted by: Creativepool Editorial
Nutshell Creative is an integrated marketing agency in Milton Keynes that “delivers the full spectrum of creative, digital and print services.” While many would have you believe that print is dead, brands that underestimate the...
Posted by: Creativepool Editorial
Whether you’re opening your creative business in a unique industry, or a saturated market, it’s important to recognise what makes you different from your competition. But in a world where anything seems possible, how do you focus on the...
Posted by: Creativepool Editorial
You’ll like hear people, exasperatedly, exclaim that they’re ‘lost for words’. That the lexicon failed them. Which is a strange thing isn’t it? They just used… three words in a short phrase that perfectly captures a complex set of...
Posted by: Richard
B-Reel is a modern creative partner that believes in balancing creativity, innovation, and business understanding. Since their inception in 1999 they have shared a singular vision - to offer fully integrated solutions to the smartest and most...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
Some days I get to work from home. It’s not often or to a regular pattern, but one thing I have noticed is that the ‘distraction-pull’ is no greater or less than being in the office - which appears (from reading other’s...
Posted by: Richard
Bryony Beynon is a senior trainer at timeTo, an initiative set up by NABS, The AA and WACL to tackle sexual harassment in advertising that offers ground breaking interactive training for companies and individuals on how to recognise and tackle sexual...
Posted by: Creativepool Editorial
With over 39 years' experience, Peter Knapp, Group Chairman at Landor & Fitch, has an exceptional breadth and depth of industry knowledge. He works with the global executive team to establish Landor & Fitch's creative vision and deliver a truly...
Posted by: Creativepool Editorial
In May 2022, the number of B Corp-certified companies around the world officially reached 5,000 with the total number of B Corps in the UK set to reach 1000 this year. While that remains a relatively small figure in the grand scheme of things, it is...
Posted by: Benjamin Hiorns
Stumbled on the great meme of this thread’s hero image when I was having a particularly difficult time getting my shit together a while back. Somehow things just kept circling the drain and left me with empty spaces which were proving a bit of a...
Posted by: Richard
Funny how we always talk about how important it is to have a point of view. Something singular. Specific. Fixed. When in fact all of our thinking life is a duality. Of a restless, constant combination of two or many things. In this shiftlessness...
Posted by: Richard
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
Josh Green is the Boston-born, London-based Executive Creative Director at sports + culture agency Octagon and sister agency FRUKT. He leads the agency’s creative output across six European offices in London, Barcelona, Madrid, Paris, Frankfurt...
Posted by: Creativepool Editorial
RedLeg Rum, one of the UK’s fastest growing rum brands, has released its first ever TV campaign to introduce the brand’s mascot - the RedLeg Hermit Crab. The campaign creative by scaleup advertising specialists °Small World and...
Posted by: Creativepool Editorial
Esteban Pava is an executive producer with 9 years of experience in the Colombian Advertising film market. During this time, he’s produced everything from TV commercials and digital content, to branded content and production services. This...
Posted by: Creativepool Editorial
An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...
Posted by: ELSE London
For design to have the greatest impact on a business, it must be held to account. To measure the value of design work, we need to establish frameworks that promote objective assessment over the opinion of whoever happens to be the most dominant...
Posted by: ELSE London
The fashion industry runs on the continuous change in taste and aesthetics. A cynical eye could see this as fickle and superficial. Most branding agencies, however (WMH&I included), like to think that they are not subject to any apparent design...
Posted by: WMH&I
Every year, new innovations are introduced to the world that can change the landscape for a product almost instantly. It’s harder now than ever to stay current and relevant. Businesses can be creative and come up with new ideas. However, to...
Posted by: ELSE London
Most people think they have interview preparation perfected, but you’d be surprised by how many people overlook basic elements, and some simple improvements, which can be key to your success. We’ve gathered the top 4 tips to make your...
Posted by: Hanover
One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...
Posted by: Matter Of Form
For this week’s getting to know feature, we spoke to Allan Blair, Head of strategy at VaynerMedia. With 20 years of experience working across the marketing and communications sector in PR, brand communications and digital, Allan has more than a...
Posted by: Creativepool Editorial
Hernán Lindenbaum is a man that, in his own words, “entered the industry sideways.” But whoever said that being a successful creative meant getting in first time through the front door? The Argentinian freelance motion designer has...
Posted by: Creativepool Editorial
London-based design and brand studio ShopTalk recently partnered with the innocent drinks brand to create a digital platform as part of the "Big Rewild" campaign. ShopTalk created a digital hub which forms an integral part of the digital toolkit for...
Posted by: Creativepool Editorial
Up till now, Artificial Intelligence (AI) within the world of marketing has largely been centred around using algorithms to make decisions or analyse data. Now, however, we are seeing real breakthroughs in AI successfully performing jobs that humans...
Posted by: Creativepool Editorial
A new survey has found that two thirds of us would not feel comfortable raising a mental or emotional wellbeing issue with our employers and one third are offered no physical or emotional wellbeing support whilst in work. This is especially...
Posted by: Creativepool Editorial
Fraud. It’s the sort of thing prosperous and portly men in custard-stained three-piece suits commit. It’s the act of the corpulent quasi-banker and have-a-go crim with a knack for persuasion and loopholes. It’s grubby and...
Posted by: Creativepool Editorial
Entering your work into The Annual could not be simpler. There really is just 2 super-simple steps. Step 1. Add your work to your profile Uploading your case study/project to your profile. Just follow this link. Step 2. Enter! To complete your...
Posted by: Creativepool