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The Cosmopolitan of Las Vegas has once again collaborated with longtime partner R/GA on a fresh new brand campaign that solidifies the resort’s penchant for the unexpected. Curiosities at Every Corner portrays the exhilarating feeling of all the unique experiences offered within the walls of this unique luxury resort. This playfully seductive story delves into the fantastical experience of a stay at The Cosmopolitan, here, you never know what comes next and every experience leaves you wanting for more. The campaign includes, film, social, OOH, print, and a series of luxuriously colorful photography captured by Chicago born, London based photographer Lillie Eiger.

For a stay that can hardly be put into words, The Cosmopolitan of Las Vegas also partnered with award winning poet, Natasha Rao, to compose an original work that shows up in various placements throughout the campaign.

The campaign imagery is riddled with curiosity and intrigue. The film mischievously unveils a physics-bending experience that opens with a plunge into a martini pool. The worlds and moments that follow reveal surreal beauty with a hint of mystery, proving that sometimes the unspoken is what we really remember.

The film was directed by Nono + Rodrigo (Partizan), a directorial duo comprised of Nono Ayuso and Rodrigo Inada; with the vision to bring light as story, and color as story. The assets, ranging in length, feature various otherworldly interactions of playful opulence and wonderment. Designed for the curious and curated for the daring, only in your dreams, and at The Cosmopolitan of Las Vegas, are such sublime encounters possible.

MADEIT CREDITS

  • The Cosmopolitan of Las VegasClient
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R/GA has been a Contributor since 25th November 2015.

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Brand Campaign for The Cosmopolitan of Las Vegas

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