To mark its fiftieth anniversary, in addition to its regular awards, D&AD is dishing out its very first White Pencil. The brief is simple, to help grow awareness of 21 September as World Peace Day, a United Nations sanctioned date of ceasefire and non-violence.
The day has support from governments all over the world (five years ago the organisation behind it, Peace One Day, even managed to get the Taliban to down arms and allow it to facilitate mass vaccinations in the Afghan desert), But what it doesn’t have, and what hopefully D&AD and the rest of the creative community can provide it with, is awareness in wider society. That’s what we get paid for though, right? Letting people know about stuff, whether it’s through advertising or design.
The White Pencil, which carries a nominal entry fee of £25, will be awarded to what the as-yet-unnamed (though we’re promised high-profile) judges deem to be the most creatively successful project entered.
D&AD says, “We want to make it impossible for anyone to ignore Peace Day… The task is to grow grassroots awareness and personal engagement… to make this day ubiquitous and as much a part of our social fabric as Valentines’ Day or Mother’s Day.”
Social statisticians predict that the awareness threshold for a day to become self-sustaining is roughly 20% of the world’s population. So that’s what the aim of the White Pencil is. Think you’re up to it?
Take a look here
To mark its fiftieth anniversary, in addition to its regular awards, D&AD is dishing out its very first White Pencil. The brief is simple, to help grow awareness of 21 September as World Peace Day, a United Nations sanctioned date of ceasefire and non-violence.
The day has support from governments all over the world (five years ago the organisation behind it, Peace One Day, even managed to get the Taliban to down arms and allow it to facilitate mass vaccinations in the Afghan desert), But what it doesn’t have, and what hopefully D&AD and the rest of the creative community can provide it with, is awareness in wider society. That’s what we get paid for though, right? Letting people know about stuff, whether it’s through advertising or design.
The White Pencil, which carries a nominal entry fee of £25, will be awarded to what the as-yet-unnamed (though we’re promised high-profile) judges deem to be the most creatively successful project entered.
D&AD says, “We want to make it impossible for anyone to ignore Peace Day… The task is to grow grassroots awareness and personal engagement… to make this day ubiquitous and as much a part of our social fabric as Valentines’ Day or Mother’s Day.”
Social statisticians predict that the awareness threshold for a day to become self-sustaining is roughly 20% of the world’s population. So that’s what the aim of the White Pencil is. Think you’re up to it?
Take a look here