* Hello. I am Magnus Shaw. I am also an award-winning copywriter and sometime creative director. Your posting on creativepool caught my wandering eye and with 17 years experience in the creative and media industry, I have had a hand in an eye-watering range of endeavours.

I have written and made TV ads with Mel Smith and Griff Rhys Jones (whatever happened to that Griff, eh?). And I came up with the idea of putting a giant red alarm clock in the middle of York. Writing and directing videos for Superdrug and corporate presentations for ASDA, creating and managing internal communications events for First Direct and re-writing Bezier's entire website - yes, that was me again .

In between all this, I have produced copy for untold brochures, direct mail pieces and more press advertisements than you could fit in reasonably sized horsebox.

Of course, recent years have seen me adding to the bulging servers of the internet. Landing pages, microsites, emailers and lovely big websites have all enjoyed the sparkle of my finely honed words. Oh, and I write a weekly column for the CreativePool blog and edit a very popular music website. That said, I am just as happy sitting with a pad and pen, squeezing intriguing ideas out of my head.

Perhaps not surprisingly, client presentations, pitches and training have all found a place in my working days. I even find the time to visit my beloved Greek islands when no one needs me or no one is looking.

Anyway, enough about me (for now at least). Perhaps we should hook up (as I believe the young people say) and I can tell you why The Clash are the greatest band of all time and why we really should be working together.

My CV

Skills

 Writing. From ads to websites, brochures to straplines. Content. From blogs to sites, tweets to emails. Concepts. From brainwave to scamp to award. Team leadership. From individuals to departments. Online. From digital campaigns to full websites. Offline. From press to posters. Radio to TV. Projects. From planning to execution to delivery. Presenting. From pitches to training. Workshops to seminars.

Sector Experience

 Copywriting. Advertising. Digital. Marketing. Consultancy. Blogging.

Client List

 ASDA Bezier DFS HBOS Johnson & Johnson The NHS Leeds Building Society West Yorkshire Police Boots Pfizer Dunelm Mill Corus

Qualifications and Awards

 Advertising In Education Award 1995 MEN Campaign of the Year Award 2001 RBA Best Campaign Award 2003 RBA Best Item of Self Promotion Award 2003 RBA Best Campaign Award 2004 RBA Best Item of Self Promotion Award 2004 RBA Best Campaign Award 2004 MEN Best Campaign Award 2005 MEN Best Advertisement Award 2005 Global Creative Excellence Awards 2005 (silver - best radio script) CIPD Best Internal Communications Award 2005 SWOT Awards 2007 - best digital campaign Best integrated campaign 2009 - nominee

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