10 tips for writing a great job advert

Constructing the right online job advert has never been more important. With so many candidates on the market, you need to make your job advert clear and concise. Here are 10 tips for making your ad attract the right sort of candidates...

1. Keep your copy tight and brief. In the age of information we are all constantly bombarded by way too much copy. Tell the user what they want to know as quickly as possible.

2. Make a catchy headline, this way your advert will stand out from the crowd.

3. However, make sure your headline is on brief and is backed up by the copy.

4. Put in a salary range - this may not increase the number of applicants but you'll save time by excluding applicants that want more than you can pay.

5. Just put in the facts - don't be tempted to make a job sound better than it is.

6. Make sure you get across the benefits of working for your organisation.

7. When using CP, make sure you choose a job type that matches the applicant you want.

8. The Age Discrimination Act, 2006 states that it is illegal to discriminate against anyone based on their age. Consequently, don't be tempted to include a certain amount of years experience required from a candidate.

9. Include the job start date where possible.

10. And finally, remember that your job add is a reflection of your business - try and make it look as good as possible.

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