Who we are

Razorfish is one of the largest interactive marketing and technology services agencies in the world. We currently have more than 2,000 employees in 20 offices focusing exclusively on digital marketing and technology. We help industry leaders such as O2, NSPCC, McDonalds, and Audi use digital channels to acquire and service customers. Each office is filled with opportunities to invent the digital future. But don’t just take our work for it, at the end of last year Forresters Research noted: “Razorfish leads in all things digital.”

What’s it like?

Everyone always says the thing about our place is the people. Why is everyone so great? Maybe it’s that we attract talented people at the top of their game who want to push the boundaries of what is possible in digital. Maybe it’s the relaxed atmosphere that allows some of our more ‘out there’ characters to be themselves at work. The size and scope of our clients and projects often means we’re working right at the forefront of what’s possible in digital, with all the excitement and pressure that can go along with that. A sense of humour and a respect for the many different disciplines needed to get the job done are essential ingredients here.

We’ve got a long history of working for high-profile charity clients, so there’s always a mixture of commercial work and more issues-based projects to keep things interesting. We also work hard to make sure that technically, creatively and professionally our projects are leading examples of what can be done in digital when we all work together. So far our clients, the industry at large and the awards judges all seem to agree.

What’s the role?

The Account Director is the primary contact and ultimate point of accountability with Razorfish’s clients. The job includes P&L responsibility and works closely with our clients to identify their specific marketing needs and business objectives, and then helps identify and implement products and services that help achieve the client’s goals. Although the Account Director’s primary responsibilities are client relationships, strategy and analysis, you will also be responsible for co-ordinating media campaigns, more complex data monitoring and analysis, creative analysis, and all other client related activities. The Account Director will assist the Media Director in managing a cross functional team which includes account managers, media planners/buyers, campaign managers, search managers and other department liaisons

Core Duties and Responsibilities

Client management

•Manages all media client relationships, marketing efforts and a client level P&L
•Ensure efficient and effective project communications as part of a multi agency team
•Build strong, positive long-term client relationships by understanding their current and future business issues, markets, competition and audiences. Proactively communicate and interpret industry trends and issues to them
•Be a key point of contact for clients, setting up and attending meetings and presenting development and project approaches
•Working with the Client Services Director, Media Director and Departmental heads to build and develop strategic relationships with existing and new clients

•Orchestrates cross functional team of 4-6 people to achieve strong client results

•Marketing expert across multiple media

•Accountable for integrated client results across all relevant media services

• Works with the client to uncover business needs and objectives

•Crafts appropriate strategies and identifies/implements tactics to help achieve client objectives

•Co-ordinates delivery of multiple services to the client

• Manages process effectively and profitably

•Ensuring all communications, reports, presentations and deliverables are of the highest standard meeting the commercial needs of your clients
•Clarify client briefs to understand requirements, deliverables, end goals and risks. Communicate these effectively to internal teams
•Working with Avenue A | Razorfish and other agency teams to scope and write appropriate, innovative and compelling proposals (suited to the size of project), ensuring they meet our level of web creative, accessibility and usability quality
•Understand strategy behind creative deliverables and provide insight and management in eliciting appropriate client feedback
•Champion output from the creative team
•Identify and share client feedback, account knowledge and internal learning at internal project and post-delivery assessments

Team Supervision

•Direct line management responsibility and provide leadership and guidance for Account Managers. You will be responsible for overseeing their account responsibilities, paying special attention to:
•Working with the Project Manager to ensure appropriate resources are on the project
Project Documentation
Project Management
Client Relationships and all written communications with the client
Account Development
•Coaching, training and career development of direct reports
Finance and Business Development
•Manage the sales pipeline to meet sales targets for your portfolio of accounts
•Actively identify revenue opportunities including suggesting cross/upsell solutions that extend and improve our project and retainer deliverables
•Retainer Value Management: Enabling the team to provide and show maximum value to the client
•Revenue Forecasting: With the Media Director, contributing to the development of project timelines and budget
•Mobilising the Avenue A | Razorfish resources to most effectively meet account requirements

Minimum Qualifications

•Educated to degree level (min 2:2) preferably in marketing / business management / or similar
•Previous experience gained in a digital agency environment (currently working as an Account Director or Senior Account Manager)
•Or extensive experience working as an Account Handler in an integrated agency environment

Skills, Knowledge and Abilities

Essential

•A demonstrative track record of developing senior level client relationships
•Proven experience of managing teams of 4+ people and working cross functionally within an organisation
•Strong knowledge or experience of marketing and advertising, with particular emphasis on interactive media, direct marketing, strategy and analytics
•Presence and professionalism to inspire confidence and credibility
•Strong track record of growing key client accounts and managing client relationships
•Strong interpersonal, communication and presentation skills
•Ability to present complex subjects in understandable and compelling ways
•Ability to lead and motivate a team
•Demonstrate passion and creative thinking
•Ability to perform in a collaborative, fast-paced environment
•Ability to work independently and balance multiple projects and processes simultaneously
•Experience in managing direct reports to deliver multiple projects
•Experience in managing online display advertising campaigns (creative)
•Excellent negotiation, influencing and problem solving skills
•Good understanding of digital marketing techniques
•Proficient in all Microsoft Office applications

Desirable

•A working knowledge of Atlas DMT