PR Account Director

Financial communications agency.

About the company
Our client is a financial communications agency. Designs, Digital, PR.
They provide innovative and award-winning solutions through an open and honest culture, forging strong relationships with both their clients and their employees. As an expanding business they are looking for candidates who are passionate about communications and will contribute to the successful growth of the agency.

Job description
The PR Account Director's primary responsibility is to service the agency's PR clients under the direction of the PR Director
Additionally, the PR Account Director assists the PR Director in identifying and driving organic and new business activity across the divisions, as well as driving the agency's marketing programme.

Key responsibilities: For the agency's PR client projects, the PR Account Director is expected to:
Draft annual and project proposals for clients with limited PR Director input (including budgets)
Deliver exemplary client service for specified clients. This will include:
Have a strong working relationship with the client who listens and values your advice
Work to be an equal to your client not just a yes' person
Develop a strong knowledge of your clients business, their competitors and relevant industry bodies
Identifying key messages and audiences and developing a communications plan
Delivering projects and campaigns against briefs
Client satisfaction
Understand the financial side of each account, the allocated hours per month vs actual fee and the resulting servicing levels
Actively develop relationships with key clients and be seen as main point of contact on the account
Identify relevant opportunities to secure organic growth.
Develop and maintain strong relationships with appropriate members of the media.

Key responsibilities: For the agency's new business, the PR Account Director is expected to:
Pro-actively identify opportunities for new business, having a minimum of 5 conversations per week (email, telephone, face-to-face)
Drive initiatives to identify new business opportunities
Draft new business proposals
Be capable of leading new business pitches with little or no involvement from the PR Director
Be pro-active in understanding how social media impacts your clients business.
Key responsibilities: For the agency's. The PR Account Director is expected to:
Train and mentor junior PR account team, as required
Lead by example and ensure your team have very clear direction and roles and responsibilities across account portfolio
Assist with the agency's marketing and sales activities as required
Support the PR Director to ensure client billing is accurate and ensure all costs are re-charged accordingly.

Key responsibilities: For the agency's. The PR Account Director is expected to:
Work with colleagues from other agency's divisions on their client projects, including writing copy for items such
as mailers, website, newsletters, brochures, presentations
Aid the agency's marketing and business development programme as required, including:
Writing or editing copy for items such as press releases, mailers, website, newsletters, brochures, presentations
Assisting as required with the agency's seminars and events
Identify opportunities to cross-sell the agency's services where appropriate
Be an Ambassador for the agency across all touch-points.
Roles reporting to this position
Account executive (s), if applicable
For some projects, a freelance PR Account Executive might be appointed. In such cases that person would, for the duration of the project, report to the PR Account Director on matters relating to that project while reporting to the PR Director on all other matters
In the absence of the PR Director, support and ensure all clients actions are fulfilled to high standard and on time.
Overall, the Account Director is expected to:
Identify and drive opportunities for new business
Play a significant role in delivering new business to the agency
Maintain first-class client relationship and ensure account KPI's are being met and exceeded at all times
Final approval on all client-facing work
Have excellent communication skills both internally and client facing.
Maintain excellent media contacts
Be detail conscious and capable of multi-tasking
Have passion a sense of humour and a can-do attitude at all times

Have a personal drive to deliver value to client and performance to the Company
Lead by example and demonstrate to your team your role on each account
Adhere at all times to the agency's policies and working procedures as specified in the Employee Handbook.
Keep abreast of market trends, client needs and competitive offers.
Produce quarterly and annual review presentations and present face-to-face to client
Attend networking events, seminars and conferences, including out-of-hours, as required in order to maintain personal professional development and to build networking and new business contacts.