About me

I'm a versatile marketing leader and brand building professional with a proven track record of scaling businesses. I've grown everything from tiny, local niche brands in feminine hygiene to global, multi-billion-dollar e-commerce enterprises.
By connecting the dots between brand, product and consumer, I have helped realize hidden value for brands like Mammut, eBay, Fandom, Head & Shoulders, Gillette, Pampers, Noxzema, Infasil, Carrefour, and Procter & Gamble.
A broad range of experiences within both CPG- and Silicon Valley tech environments have afforded me to synthesize a unique blend of digital performance marketing and modern brand building. I've learned to stretch from strategy to execution, flex between insight, data and creativity, and deliver short-term results toward visionary future states.
I believe marketing starts with superior market-orientation and outside-in consumer understanding. Marketing collaborates with the product experience- and design teams as they transform consumer needs into solutions. And it addresses critical gaps and growth opportunities across the end-to-end brand experience, by setting shared objectives, establishing a cross-functional vernacular, and building a coherent, integrated view of the consumer journey. All in service of consumer satisfaction.

Personally, I am driven by a child-like curiosity, a healthy dissatisfaction with the status quo, and the responsibility of building cross-functional teams through empathy, so they can thrive on solving complex problems and achieving tangible results — for the business, and for themselves.