ABOUT

In 2018, we designed ‘The Little Book of Data’, winning two Creativepool awards (and others) whilst delivering commercial success for Aviva Investors through client engagement.

Last year’s book attracted such praise as “Boring, made beautiful. The attention to detail and tenacity is commendable” from Damian Totman, Global Creative Director, Bloomberg.

To leverage this success, it was imperative that ‘The Little Book of Data 2’ doubled down and delivered even greater creative and commercial success.

Concept
Consolidated the previous years’ book, The Little Book of Data is now an ownable industry publication showcasing Aviva Investor’s expertise and investment capabilities in a uniquely creative and visually striking format.

This is unique in this industry. The inherent irony of financial services communication, particularly B2B institutional marketing, is that such a data-rich industry repeatedly fails to visualise data in a comprehensible and engaging way.

Execution
The Little Book of Data 2, a coffee table book with over 90 pages and packed with 50 unique data visualisations, each purposely curated to reflect Aviva Investor’s specific narrative around global sustainability. Each visualisation has been created from scratch lovingly crafted to the highest creative standard.

5,000 copies of the book were sustainably printed and distributed to key investment clients across 15 countries.

Results
A tall ask to better its predecessor, The Little Book of Data 2 is creatively more beautiful, and the data tells an even more compelling story. Feedback from clients proves this with comments such as …